Jacqui McAssey is working at the forefront of a new wave of female fan-centric publications and initiatives. Her GIRLFANS project is intended to give female football supporters visibility and a sense of belonging in football culture. Since 2013 she has used photography and the traditional football fanzine as its platform, documenting the diverse fans of the English and Scottish Premier Leagues and National League. Her aim is to document this community in a natural, spontaneous and ever-evolving way.